Primo

Since 1933, PRIMO has been bringing color and creativity into the world, beginning its journey with a single piece of white chalk. Today, PRIMO stands as a respected Italian manufacturer of paints, drawing supplies, and hobby products, inspiring both children and creative souls to unleash their imagination through play and creative expression.

The majority of PRIMO’s assortment is still produced in the company’s hometown of Padova, Italy, where many years of expertise and a deep commitment to quality form the bedrock of every product. With an extensive range of creative materials for homes, institutions, and schools, PRIMO has become the preferred choice in more than 80 countries worldwide.

PRIMO is dedicated to developing products with a strong focus on safety, durability, and user-friendliness—ensuring that artists both young and old can create, experiment, and learn through creative activities. The selection includes paints, colors, and hobby supplies designed to make drawing, painting, and exploring new ideas both fun and engaging.

At Lirum Larum Leg, you’ll discover a broad array of PRIMO hobby products for children who love to be creative. Whether painting, drawing, or crafting small works of art, PRIMO offers the perfect foundation for hours of imaginative play.